Stories are powerful.
They encourage us to open our minds and expand our imaginations. They forge connections between us, stringing our hearts together like fluttering flags on a line of bunting. And they stick in our memories long after we’ve read them, often rekindling old thoughts and feelings whenever they spring to mind.
It’s clear, then, that we’ve long been in awe of the power of “The Story” – and we’re not the only ones.
Throughout history, people have marvelled at the ability of storytelling to move, shape and change us. But don’t take our word for it – here’s 10 of our favourite quotes on the subject (along with a little comment on why we like them). How many do you agree with?
“Great stories happen to those who can tell them.” ― Ira Glass, host and radio personality
We all know someone who can turn a seemingly ordinary anecdote into a truly captivating story. Great storytellers can transform even the most mundane topics into something compelling – you just need the right words to make it happen!
“Storytelling is the most powerful way to put ideas into the world today.” ― Robert McKee, author and lecturer
Creating an emotional connection with your audience can increase the likelihood of someone investing in your brand, and they’re more likely to stay loyal, too. Take time to craft your message so it complements and strengthens your ideas.
“Marketing is no longer about the stuff that you make but about the stories you tell.” ― Seth Godin, author
People want to hear real stories. And they want to see brands with real character emerge. It’s no longer enough to push faceless products without a backstory in place – consumers want to see a more human side to every corporation, the products they sell, and the positive impact it will have on their lives.
“Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” ― Albert Einstein, theoretical physicist
With knowledge, you inform. But with imagination? You can capture the hearts and minds. Sounds like a clever guy, that Albert Einstein.
“There is something delicious about writing the first words of a story. You never quite know where they’ll take you.” ― Beatrix Potter, author
Staring at a blank page can be an intimidating prospect. Where do you start? What should you say? The good news is that almost every creative process starts off this way, and that’s what makes it so exciting! Where will this blank page take you?
“In life, finding a voice is speaking and living the truth. Each of you is an original. Each of you has a distinctive voice. When you find it, your story will be told. You will be heard.” — John Grisham, author and attorney
Having a voice that is yours, and yours alone, is all-important in an over saturated digital space where everyone wants to be heard. That’s why we make it our mission to capture your brand’s unique tone of voice before we start writing your story.
“Imagination does not become great until human beings, given the courage and the strength, use it to create.” — Maria Montessori, physician and educator
It’s hard to put yourself out there and risk facing ridicule, especially when it comes to sharing your creative ideas. But you need to be strong enough to walk your our path, and have the strength to lead, not follow.
“The mind is not a vessel to be filled, but a fire to be kindled.” ― Plutarch, biographer and essayist
We don’t have anything clever to add to this one. We just like it. Plutarch said some really quote-worthy stuff, you know.
“After nourishment, shelter and companionship, stories are the thing we need most in the world.” ― Philip Pullman, author
Creativity makes us happy, and stories give us something to connect over and lose ourselves in.
“Facts don’t persuade, feelings do. And stories are the best way to get at those feelings.” ― Tom Asacker, author
Perhaps our favourite quote of the bunch, Tom encapsulates exactly what we aim to do. We aim to strike your target audience right in the feels – because investment in anything starts from the heart.
Ready to shoot Cupid’s arrow? We’ll help you craft the perfect story, so pop over to our contact page and let’s get started.