Writer’s block, away with you!
Is your website looking a little stale? Or perhaps your enquiries have slowed down? Whatever your digital dilemma, starting a company blog can be a fantastic way to deepen your company’s virtual footprint – and reap benefits that last for years.
That being said, starting your own blog can be a bit of a daunting task, if you don’t know where to start. Well, now you do – right here! Utilise the below tips to begin your blogging journey off the right way, and let’s see where the journey leads…
1. Use an intuitive blog builder
One of the main things you’ll need to consider is where, exactly, all this blogging magic is going to happen. Cue, your friendly neighbourhood blog builder. Depending on how you’re doing things online – you probably have a website already, but maybe you don’t – you can go one of two ways. Either create an additional page for your blog on your existing site, or set up a new site entirely. For the latter approach, WordPress is by far the most popular choice, and arguably the easiest to use for first-time bloggers. Sign up here.
2. Clarify your areas of expertise
What, exactly, is the purpose of your blog? What do you want to convey? Which topics do you want to talk about? Define the categories your articles will fall into the most – be that marketing, finances, lifestyle, fashion, food, film, business tips or more – and make sure that the blog topics you generate pivot around these niches. This will give your blog a clear goal and help you to attract a loyal following, as well as contributing to your ranking efforts in general. Which brings us to…
3. Create a big, juicy SEO keywords list
Ah, SEO. The term you will doubtlessly have heard of already (and if not – where have you been?). As above, defining the SEO keywords you’d like to rank for should be high on your list of priorities. Figuring this out will also help you to create some article ideas for your new blog, so all in all, it’s a crucial step during the planning stages. Build your database of effective SEO keywords using tools like SEMrush or Searchmetrics.
4. Get a backlog of articles ready
Blogging can be a fairly time-consuming task. That’s why a lot of brands put it off or – even worse – don’t bother with it at all, even though the fruits of having a well-maintained blog are many.
To stop this article drought from happening – particularly right at the beginning – it’s a good idea to have some articles under your belt, ready to be uploaded, before you go live. The more posts you have lined up, the more consistency you’ll be able to achieve in your posting schedule… which will lead to heightened visibility, interaction and visits. Better to hit the ground running, no?
5. Don’t be a robot
As we always say, a hearty helping of creativity in your content is key. When it comes to blog writing, that means: don’t just string together tons of SEO keywords and expect results. Trust us – it’s obvious when people have done this, and it doesn’t make for very inspiring reading! Make sure that you’re taking the craft of writing seriously, and don’t just use your blog as a ranking tool. While this might put you in the path of your target audience, they aren’t likely to stick around if they can’t connect with your writing.
Bonus tip! 6. Work with the pros
Writing? It’s not an easy art – but it is an art. To write effectively for the modern digital age takes both brains and ability, so if you want to make sure you’re giving your blog the best possible chance of lifting off, make sure you work with people who know their stuff. It won’t cost the world, but the benefits for your brand? They’ll be universal.
Got the blogging bug? Check out some of our other articles here.