Decisions, decisions, decisions
Social media is one of the most prominent and effective marketing tools available today – anyone can tell you that. But which platform is right for your brand?
It may be tempting to sign up to every social media service under the sun, but you’ll be setting yourself up to fail if you do. And fail hard. Not only are you likely to spread yourself too thin, you run the risk of coming across as disingenuous if you’re pigeonholing your brand into a platform it doesn’t suit.
So before you hit that “sign up” button, you need to make sure you understand what each social sphere is good for, and who uses it. Here’s some beginner’s intel on four of the major platforms to get you started.
The good old ‘gram is mostly popular with teens, tweens and millennials, with 41% of its global users aged 24 years old or less (as of January 2018). If your brand appeals to a younger audience, the infamous image-sharing app is definitely worth a closer look, as long as you’ve got plenty of ideas for an engaging feed, of course. On Instagram, images are everything, and if you want your pictures to be worth a thousand clicks, you’ll need to snap your way to the top.
The most recognisable name on the list, and still the biggest social networking platform in the world, Facebook is often the first destination for many businesses. With a slightly more mature audience than Instagram, ranging between 25-35 years old in the UK, Facebook lets you create unique company pages where you can list all of the key information pertaining to your business, create targeted ads, and ultimately cultivate a hub that connects your fans to your website, customer services and latest updates.
When it comes to quick fire updates, breaking news and microblogging, Twitter is the place to be. Hashtag conversations and ever-changing trends make it easy to get involved in conversations and interact one-on-one with your audience, giving participants an all-important glimpse into what your brand is about. With over 336 million users on Twitter, roughly 47% who follow a brand are more likely to visit their website. The only question is: can you convert them from strangers to fans in 280 characters or less?
It’s time to press that suit and put on your snazziest tie (no, not the one that plays music). LinkedIn is the internet’s equivalent of a giant business conference where you can make connections, share your brand’s successes and wriggle into your industry’s “in” crowd. Though it’s not the most ideal platform for grabbing new customers, it is the number one spot for industry chat. The more involved you are, the better your reputation will be in your field. The opportunities to impress are plenty, too: according to a report on the platform’s official blog, about 61 million of its users are senior level influencers, while 40 are in decision-making positions. Ready to mingle?
The choice is yours
So there we have it. Four popular platforms, each with their own special perks that can greatly benefit your business when used correctly. Whether you’re interested in using one, two, or even all four, we hope that you’re feeling a little more informed.
For a more in-depth report about your brand’s current standing on social media and how we can make it grow, get in touch with us today.