What’s the best time to post on social media?


What’s the best time to post on social media?


Have you ever wondered why some posts perform better than others on social media? The quality of your content is always the biggest factor when it comes to engagement – that’s a given. But it’s also important to consider the time, day and platform you’re using before you hit that post button.

And that’s because we all use social media differently. Some of us like to scroll through Facebook as soon as we wake up, while others prefer to catch up with the day’s current events during their commute home. It can be difficult, then, to pinpoint the right time to share your message.


Right on time


Unfortunately, the variables get even higher when you take into account different time zones, specific audiences and whether you’re dealing with time-sensitive content. Nevertheless, it’s possible to roughly narrow down a time of day that will perform better than others.

So, with that in mind, let’s take a look at the best times to post on social media, shall we?


When is the best time to post on Facebook?


While checking Facebook at work is frowned upon by most employers, data shows that we can’t stop ourselves from having a quick browse during our 9 to 5. We also use the social networking site to keep in contact with friends and family throughout the day.

It makes sense, then, that Facebook users are most active from 10am to 3pm. Posting during weekdays should be your priority, as engagement dips during the weekend, with Saturday generally regarded as the worst day to share content.


best time to post on facebook


When is the best time to post on Instagram?


Ever feel hungry when scrolling through Instagram? Don’t worry, us too. People love taking pictures of their food, so it’s no surprise that Instagram users tend to be most active between 11am and 3pm.

Monday, Wednesday and Thursday are all considered optimal days to post on Instagram, but be wary of sharing a picture of your finest Sunday roast. Users tend to shy away from the photocentric platform on Sundays.

When is the best time to post on Twitter?


If you’re after the latest news and stories of the day then there’s no better place to look than Twitter. Engagement is often highest between 10am to 1pm, with Wednesday and Friday likely to give the best results.

Like Instagram, try to avoid tweeting your best content on Sunday, particularly in the morning, as engagement and active users tends to drop.


best time to post on instagram


When is the best time to post on Linkedin?


Linkedin is used by recruiters, sales people and for networking, so there are lots of active users during the working week. For best results, try to post in the morning, with Tuesday to Thursday being the most prominent days for success.

As Linkedin is still a business networking platform at heart, it’s understandable that engagement falls outside of office hours. So keep your content under wraps during this time.


Go one step further


While sticking to these suggested times and days will certainly improve your chances of connecting with more users, the best way to maximise your reach is by analysing your business’ social media analytics. This will provide you with all the crucial data you need to run experiments, study trends, and use the applicable data to determine the best times to post for your audience and to reach your goals.

Need help analysing your social media analytics? Contact us today and we’ll supercharge your social media accounts.

Posted By

Adam Vjestica