Content (marketing) is king
A consistent and tailored content marketing campaign can provide a significant boost to your business. It can transform the way your brand is perceived, help you stand out from your competitors and cultivate customer loyalty.
Yet surprisingly, many businesses are still reluctant to invest in the myriad of benefits that content marketing can bring. This is a mistake, as content marketing should be seen as a necessity for any business that genuinely wants to connect with its consumers. And ultimately, that’s what business is all about: building relationships, and building trust.
Like with any marketing initiative, it can be difficult to gauge the ROI that content marketing can provide. But nevertheless, there’s an overwhelming amount of evidence to show that content marketing is extremely important.
Here’s why it’s time to give your business the green light when it comes to creating great content. Oh, and if you need a little help with that, we might know a certain someone…
You can become an authority
If you want to establish yourself as an authority in your field, sharing content that resonates with your audience is a great way to do so. Users are always on the lookout for new information or handy life hacks which they can share.
Articles that provide valuable information (like this one!), useful tips or answer a specific question that someone may be searching for gives people a reason to invest in your brand. It can also encourage return visits and referrals amongst your community, and shows that your business knows its stuff.
Publishing regular content improves your SEO
It’s no longer enough to have a static website or landing page for your business. Publishing regular content is the best way to shoot up the rankings, pull in more visitors and garner favour from Google and other search engines.
There was a time when keyword stuffing and dubious link building plagued content marketing, but those days are now over. SEO engines demand well-written, relevant and engaging posts, which means you should always stick to quality over quantity. That means if your business doesn’t have a blog or forgoes social media you’re missing an amazing opportunity to reach potential customers.
Meet the needs of your customers
Content marketing is a fantastic way to determine what your customers need. By posting regularly on social media or by creating targeted blog posts, you can analyse trends and data to better understand the behaviours of your followers.
This can be crucial when it comes to putting great campaigns together, raising awareness or reaching out to new people. Ensure your message is heard by the right audience by consistently producing content to see what sticks.
Great content makes you more than a business
From banks to healthcare brands, a magical content marketing strategy can transform even the most trite subjects into something worth caring about. Every business has a story to tell: whether it’s how they were established, what they’ve recently achieved, or how they are working on new and exciting initiatives.
Shout about your successes, discuss topics that are relevant to your industry, or simply reach out to individuals who may need your help. There’s never been a better time to share why you’re passionate about what you do.
Build and maintain a happy community
Customer loyalty is fundamental to the success of any business. If your customers are happy, they’re likely to return to your services and purchase your products. They’ll also recommend you to others, and stick with you despite what the competition may offer.
Fostering a community is highly recommended, then. Perhaps your customers go to you for the best tips or insights into your field. Or maybe you helped answer a pressing question or quickly solved a dispute on social media. By being active and engaging with your community, these little things add up to a big win for your business in the long and short-term.
Your competitors are doing it
Ever stumble across another business and feel a pang of jealousy when you see their flourishing social media feeds, expertly-written blog posts and wonderful website copy? That’s the result of a consistent and active approach to content marketing, and the results are clear to see.
If you’re not investing in content marketing in 2020 and beyond, then your competitors probably will be, and that leaves you at a huge disadvantage. Like exercise, education or learning to swim, it’s never too late to start. But the quicker you do, the quicker you’ll see tangible results.
Enjoy the benefits of evergreen content
Although capitalising on current trends is something all brands should aspire to do, evergreen content is arguably more important. The beauty of evergreen content is that it can exist for many years and while continually bringing in traffic.
Evergreen content is content that basically stands the test of time. It provides knowledge or answers a basic query, and tends to rank highly when it comes to SEO. Perhaps it’s time you started sowing the seeds to grow your own green (content) garden?
There’s no better way to build brand awareness
Content marketing is the most effective way to create a buzz around your brand. It’s as simple as that. Not only is it far cheaper than traditional advertising, but it can also be tailored to specifically attract your intended audience.
The right content can exponentially increase your visibility in search engines. It can draw people to your website from all over the globe. And it can put more eyes on your brand than you ever thought possible. It’s also something you can continually drive home: this is what you do, and this is why you should care.
With so many examples of how content marketing can help businesses, it’s clear that the only risk you take is by not doing it. Don’t miss out on the wealth of opportunities that await – it’s time to put great content at the forefront of everything you do.
We can help you take your content marketing to the next level. Contact us today to find out more.