“People do not buy goods and services. They buy relations, stories and magic.” – Seth Godin, author

Be honest with us.

How much time and/or money do you dedicate to telling stories?

If you’re falling short or not investing in your company’s content, you’re doing yourself a disservice as the way in which you connect with the world has a huge impact on how many customers you’ll attract. In a study by Smart Insights, 98% of marketers said that their content marketing efforts boosted them to higher success – increasing awareness of their brands, encouraging more hits on their website and drawing in new clients like moths to a big, juicy flame.

You know what that means – it’s time to shake the dust off that company blog.

Though blogging is by no means the only form of content you should concentrate on, it’s a great foot forward if you’re looking to increase your outreach efforts. Here’s just some of the ways in which it can benefit your business.

1. You’ll rank higher in search engines

According to Hubspot, companies that make blogging a habit have 434% more indexed pages than those that don’t, and garner 97% more links to their website. The sheer amount of pages and high-quality backlinks then make them rank higher in search engines, which has a pleasant knock-on effect on how visible they are to potential customers. Simple, no?

2. You can show off your expertise and personality

Crack your knuckles and get typing. Blogging is a brilliant way to give readers a valuable insight into your company. Each post provides a new opportunity to show off your knowledge, connect to others in your field, herald your successes and more, while allowing those who engage with you a glimpse of your cracking character.

This is no small fry. If you can inform, educate and prove the value of your business – while coming across as a company that people actually want to do business with – you’ll foster loyalty to your brand and forge much more genuine connections with people than you would through traditional advertising. Trust us.

3. It’ll keep your social media feeds fighting fit

The harsh truth? There are only so many cat GIFs you can post and cliche quotes you can share before your followers start to lose interest in you. Original and compelling content is the lifeblood of any great feed: and without it, your platforms will gather dust.

That’s where your blog comes in. By regularly publishing interesting and valuable content on it, you’ll keep people engaged with you, kick-starting conversations with your following and increasing your exposure – reminding your audience of why they clicked that “follow” button in the first place.

4. You’ll generate more leads – and can expect more conversions, as well

Apparently, B2B companies that blog get a whopping 67% more leads than those that don’t, and brands that publish 15 blog posts per month can moreover expect to convert 1,200 new leads. This means that you’ll have plenty more chances to convert site visitors into customers – which, of course, means more dosh for your business. Ka-ching.

5. You’ll enjoy more ROI

Being more visible, sharing cool content and having people take notice of you can only mean one thing: better and bigger ROI. Research from – again – the trusty Hubspot shows that brands that blog are 13 times more likely to enjoy increased ROI. That’s what we call a win.

There’s no downside to having a company blog – but it’s not always easy to come up with enchanting content. That’s where we come in. Get in touch and let us work our wordsmithery magic.